About the lure:
It's called the "Crimper." It's a salt water lure that uses proven science to attract fish.
The patented design is simple, yet brilliant.
The Crimper looks like four ruffles potato chips put together. The "potato chips" are made of aluminum and are tethered together with stainless steel rods.
When the lure is used in salt water (an electrolyte), electromagnetic impulses are created as it moves with the motion of the water.
A blood-in-the-water appearance develops from the red treble hook.
